Inbound Initiative

The government and the private sector are working together to promote the Visit Japan Campaign, which publicizes Japan’s tourism appeals abroad as well as develops and supports tours to Japan with the goal of attracting 10 million overseas visitors to Japan in 2010. Furthermore, the JTA is channeling its energies toward attracting and hosting international conferences in Japan.

• Visit Japan Campaign
• Mice（Meeting, Incentive,Convention, Event / Exhibition）
• Japanese Souvenir Contest