Visit Japan Campaign

What is the Visit Japan Campaign?

The public and the private sectors are working together to promote the Visit Japan Campaign, which publicizes Japan’s tourism appeals abroad while developing and supporting attractive tourism products to Japan toward the goal of attracting 10 million overseas visitors to Japan in 2010.

The Visit Japan Campaign Headquarters is established in the Japan National Tourism Organization (JNTO). Please visit the official Visit Japan Campaign Headquarters website at The website is also a good source of Japanese tourism information.

The Purpose of the Visit Japan Campaign

The Visit Japan Campaign was launched to “achieve the goal of 10 million overseas visitors to Japan in 2010” laid out by the then Prime Minister Junichiro Koizumi in his January 2003 policy speech.
Japan’s tourism appeal is a soft power that can inspire empathy in foreign nationals. It contributes to mutual international understanding through one-on-one exchange, and in this age of shrinking national population, the arrival of international visitors can result in regional revitalization and business expansion. For these reasons, the public and the private sectors are working as one, with the Japan Tourism Agency coordinating the effort.

The Visit Japan Campaign’s Activities

We are conducting promotional activities targeting the 12 nations and regions (Korea, Taiwan, China, Hong Kong, Thailand, Singapore, U.S.A., Canada, U.K., Germany, France and Australia) that send a large number of visitors to Japan, designating them as priority markets. In addition, three nations (India, Russia and Malaysia) were designated as promising emerging markets in 2007, and targeted for market research. We are also working to increase satisfaction among overseas visitors and encourage repeat visits, under the Visit Japan Upgrade Project starting in 2008. In addition to promoting even greater understanding of Japan’s many appeals, the effort will also work towards greater convenience for travelers such as IC card standardization and compatibility. For more details about the project, please visit the official Visit Japan Campaign Headquarters website.

About Japanese Tourism Information

Tourism information on Japan can be found on the official Visit Japan Campaign Headquarters website

Other useful website for visiting Japan:

Airport Network in JAPAN

Check this site for the closest airport to where you want to go in Japan, as well as the rest of the airport network in the country.

About Japan’s Visa Requirements for Travelers

Please refer to the official Ministry of Foreign Affairs of Japan website below:

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