The following sections take a general look at the Tourism Nation Promotion Basic Law and the Tourism Nation Promotion Basic Plan, which define the government’s policy on building a tourism nation.
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□ In 2012, a New “Tourism Nation Promotion Basic Plan” was approved by the cabinet.
□ This plan, based on the provisions of Article 10, paragraph (4) of the Tourism Nation Promotion Basic Law (Act No.117 of 2006), defines the basic plan for realizing a Tourism Nation.
□ “Broadening the base of tourism” and “improving the quality of tourism” have been laid out as the approach for the strategies of this basic plan.
□ By 2016, objectives to achieve are: (1) increase domestic travel consumption by tourism to 30 trillion yen, and (2) increase the number of international visitors to Japan to 18 million. In addition, the plan includes new indexes for “satisfaction” objectives for international visitors to Japan and traveler satisfaction of tourist areas.
□ Tourism is one of the pillars of Japan's growth strategy, and also contributes greatly to the recovery from the Great East Japan Earthquake. We will steadily implement this plan to move towards becoming a tourism nation.