| The economic ripple effect of international conferences*3 held in Japan during 2015 was calculated in order to determine the outcome of the "The MICE*1 economic ripple effect and market research project"*2 implemented by the JTA in FY2016.
Although personal consumption by international conference participants has conventionally been surveyed as part of the Consumption Trend Survey of Foreign Visitors conducted by the JTA every year, expenditure by international conference organizers and exhibitors was not taken into account in the surveys, and so we were not able to grasp the overall picture of the economic ripple effect of international conferences. In light of this situation, the economic ripple effect including these factors has now been calculated for the first time.
From these survey results, the economic ripple effect of international conferences held in 2015 has been estimated to be approximately 590.5 billion yen. In addition, the effects on newly generated nationwide job creation, and on tax collection as a result of the international conferences and the associated economic activity, was estimated to be jobs for approximately 54,000 persons and 45.5 billion yen, respectively.
In calculating the economic ripple effect of international conferences, the survey process was deliberated by the experts on the “MICE International Competitiveness Committee’s subcommittee for the calculation of the economic ripple effect of international conferences” (refer to Attachment 2). The JTA plans to calculate the economic ripple effect from meetings, incentive travel and training, exhibition, etc. for FY2017. At the same time, we plan to combine these latter results with the economic ripple effect of international conferences in this survey, to calculate the economic ripple effect of MICE events in total.
*1 MICE is an acronym of Meetings, Incentive Travel, Conventions, and Exhibitions/Events.
*2 The detailed results of this survey have been included in "The MICE Economic Ripple Effect and Market Research Project" report. "The MICE Economic Ripple Effect and Market Research Project" report can be viewed on the JTA website below.
*3 This survey was carried out on international conferences that accorded with JNTO (Japan National Tourism Organization) criteria. JNTO defines an international conference as a conference with "50 or more participants,“ with "participants from three or more countries including Japan," and which is "held for one day or more." The number of conferences in Japan fitting this description was 2,847.