Consumption Trends of International Visitors to Japan Survey for 2017 (topic analysis): The relationship between the number of visits to Japan and the consumption trends of international visitors to Japan ~ Per person expenditure for repeat visitors from Korea, Taiwan, Hong Kong, and China was high ~
Last Update : 2018/3/20
As a topic analysis of the survey of the consumption trends of international visitors to Japan in 2017, we compiled the consumption trends of repeat visitors to Japan.
－61.4% of international visitors to Japan were repeat visitors who were visiting Japan for the second time or more. The percentage of repeaters remained almost unchanged, but the number of repeaters significantly increased.
－In terms of the percentage of repeat visitors who visited Japan for tourism and leisure, by country the highest percentages came from South Korea (30%), Taiwan (25%), China (18%), and Hong Kong (13%). Repeat visitors from these 4 East Asian countries accounted for 86% of the total, so we analyzed repeat visitors from these 4 countries / regions.
－Travel expenditure per person tended to increase as the number of visits to Japan increased, and especially with those who have visited "10 or more times," the amount spent was about 20% to 40% higher than the 1st visit.
－As the number of visits to Japan increased, the proportion of those who visited regional areas also increased. In addition, the proportion of trips made by individuals tended to increase (among visitors from Hong Kong, the proportion of trips made by "married couples/partners" increased), and the proportion of those making their own arrangements tended to increase.
－While visiting Japan, activities such as “drinking Japanese sake” and “bathing in hot springs” tended to increase as the number of visits to Japan increased.
－In terms of activities for their next visit to Japan, the number of people who want to “Ski/Snowboard” or “Watch sports” increased regardless of nationality, region, and number of visits to Japan.