Outbound Initiative

We are working to expand bilateral international exchange with the objective of reaching the 20 million mark for outbound Japanese tourists in 2010.
In pursuit of this goal, the Japan Association of Travel Agents (JATA) is holding the Visit World Campaign to inspire and promote demand for overseas travel, in cooperation with relevant ministries and agencies, local governments, travel agents, airlines and overseas national tourism boards. The Japan Tourism Agency supports this endeavor.

Japan Association of Travel Agents