Japan Tourism Agency > Policy > International Tourism

International Tourism

The JTA expands tourism exchange with other nations. In this section, you will find information about the international tourism promotion measures we have implemented, such as the Visit Japan Campaign, promotion of MICE hosting and attraction and encouraging outbound travel for Japanese tourists.

Inbound Travel Promotion Project (Visit Japan Project) In terms of the program to attract 30 million international visitors to Japan, we are working to achieve the Phase 1 goal (15 million visitors by 2013) through focused communication of our tourism attractions in priority markets, as well as a joint public-private sector push for inbound travel promotion projects that support, among others, the creation of attractive Japanese travel products.
Promotion of MICE Hosting and AttractionIn order to increase Japan's visibility as a MICE (international conferences, events, trade shows and exhibitions) venue, we are implementing various promotions such as setting up booths at overseas trade shows. We are also providing practical support to organizers working to host and attract MICE.
Japanese Souvenir ContestOur goal is to promote regional brands through the fostering and discovery of appealing Japanese souvenirs, while encouraging travel to Japan by communicating the appeal of Japan through these souvenirs. The souvenirs are selected for quality and design as seen from the perspective of visitors to Japan.
Tour Guide-Interpreter SystemIndividuals who escort foreigners and give them guiding services concerning travel with the use of a foreign language for a consideration has to pass the examination given by the JTA Commissioner and acquire a license issued by a prefectural government This section explains the Tour Guide-Interpreter System and the requirements for becoming a Tour Guide-Interpreter.
Training Session for Serving International VisitorsDepending on regions, there are many places without adequate availability of travel information to international visitors, and lack the proper structure for receiving them comfortably. In order to effect improvements, we hold “Training Sessions for Serving International Visitors” in locations nationwide, geared towards those working in tourism.
Multilingual Information on Public Transport and Other LocationsThis section looks at efforts to promote multilingual information availability in public transport and other locations, so that foreign travelers are able to comfortably explore the country by themselves.
Encouraging Outbound Travel by the JapaneseWe are promoting expansion of bilateral international exchange with the goal of increasing the number of outbound Japanese travelers to 20 million by the year 2010. To achieve this goal, the Japan Association of Travel Agents (JATA) is working to generate and promote demand for overseas travel with the Visit World Campaign, in cooperation with the relevant ministries and agencies, local governments, travel agencies, airlines and overseas national tourism organizations. The JTA also supports this effort.

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