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    | Asahiyama Zoo gathers tourists 
      from entire country |  
 
   
    | Total proceeds from the Hokkaido 
      tourism industry exceed that of agriculture and is expected to grow into 
      an industry to support the regional economy. Blessed by majestic beauty, Hokkaido has four distinct seasons 
      providing a variety of hands-on tours and the development of lively outdoor 
      activities. Hokkaido is excellently equipped to fill the role of a tourist 
      spot where citizens of Japan can relax and is one of the places the people 
      most one to visit. For Hokkaido tourism to cope with the variety of needs 
      of the people of Japan many tourism resource details need to be developed 
      such as systems for using resources and dispatching information.
 Furthermore, aimed at the rapid increase of foreign visitors 
      coming to Japan, the country is making an all out effort to present itself 
      as a tourism nation with a variety of promotion projects such as "Visit 
      Japan Campaign" which are popular not only among visitors from Japan 
      but also among visitors from Taiwan, China (Hong Kong), Korea, as well as 
      the southern hemisphere where there is active promotion of foreign travel 
      and foreign travelers to Japan increase year by year. Thus, Hokkaido sightseeing 
      has big possibilities and the development of Hokkaido as in international 
      tourist resort has become more and more important.
 Various tourism projects are being developed in Hokkaido. With 
      these projects as base, in order to support these projects and activate 
      the local communities, the Ministry of Land, Infrastructure and Transport 
      promotes improvement of networks used as the base of sightseeing exchange, 
      promotes hard and software networks industries such as the preparation of 
      roads, airports and harbors.
 In addition, along with raising the attraction of Hokkaido sightseeing, 
      for the extension of the tourism industry, networks of auto camp sites are 
      established, sky sports, cycle sports and horse trekking are promoted as 
      outdoor sports. With "Scenic Byway Hokkaido" promoting the grandness 
      of Hokkaido's natural beauty and formation of a rich rural area, the tourism 
      industry in Hokkaido seems destined to grow.
 Steps have been made to increase the beauty of the Shiretoko 
      region which is registered in the World Natural Heritage in 2005 as No. 
      3 in Japan.
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