Skip to main content
This section explains the Tourism Nation Promotion Basic Law, introduced as a House members’ bill in December 2006 and came into effect in January 2007. This law clearly positioned tourism, for the first time ever, as one of the pillars of Japanese policy in the 21st century.
□In 2012, a New “Tourism Nation Promotion Basic Plan” was approved by the cabinet.
□This plan, based on the provisions of Article 10, paragraph (4) of the Tourism Nation Promotion Basic Law (Act No.117 of 2006), defines a basic plan for realizing a Tourism Nation.
□“Broadening of the base of tourism” and “Improvement of the quality of tourism” have been laid out as the approach of the strategies for this basic plan.
□By 2016, objectives to achieve (１)Domestic travel consumption by tourism to 30 trillion yen, and (２)18 million foregin visitors to Japan are laid out. In addition, the Plan includes new indexes for “Satisfaction” objectives for foregin visitors to Japan and traveler satisfaction of tourist areas.
□Tourism is one of the pillars of Japan's growth strategy, and also contributes greatly to the recovery from the Great East Japan Earthquake. We will steadily implement this plan to move towards becoming a tourism nation.