Introduction of a new catch phrase and logo to overseas markets concerning inbound tourism in Japan
Last Update : 2018/3/26
The catchphrase and logo "Japan. Endless Discovery." that has been in use since April 2010 when promoting visits to Japan in overseas markets etc. has the meaning of "Japan, a country where you can find endless excitements", and it embodies our hope to welcome foreign visitors to Japan again and again so that every time they pay a visit, they come to know more about the incredibly diverse tourism resources in Japan, such as its abundant nature represented by cherry blossoms, or its history, traditional and modern culture, foods, and ways of life of local people.
It is used effectively as a symbol throughout the promotional activities to encourage visits to Japan which are being held actively in various places, in order to appeal with the merits of sightseeing in Japan.
See below for details if you are interested in using the "Japan. Endless Discovery." logo.