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Japan Tourism Agency > News/Press Conferences > Topics > 2020 > [The deadline has been extended]Open Applications: New Solutions for Implementing Ideal Tourism and MICE
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[The deadline has been extended]Open Applications: New Solutions for Implementing Ideal Tourism and MICE


Last Update : 2020/11/10

The Japan Tourism Agency is conducting a survey open to the public in order to collect ideas for solutions to revitalize tourism that meet post-COVID-19 “New Normal” demands. We have already been supporting for innovative industry solutions, such as the “G20 Tourism Innovation Pitch Contest” held in conjunction with the G20 Tourism Ministers Meeting in 2019. This year, the JTA is searching for effective solutions from tourism- and MICE-related businesses to aid in the revitalization of the tourism industry, which was severely impacted by COVID-19. Please follow the guidelines below to apply. We look forward to hearing from you!

Application Information

Theme 1: Solutions (Services, Products, Plans, etc.) to Revitalize Tourism in Post-COVID-19 era

Tourism is stated to be the largest-growing industry of the 21st century and is an important factor in economic growth worldwide. However, it is also one of the industries most affected by the COVID-19 pandemic. In order to revitalize the tourism industry during and after the pandemic, it is urgent that we use technological innovation to revolutionize tourism services available before, during, and after travel.
We are currently accepting suggested solutions to these issues in order to realize this goal.

Theme 2: MICE Implementation Solutions (Services, Products, Plans, etc.) Meeting “New Normal” Standards

Since it has become difficult to hold traditional MICE, such as international conferences, where participants gather in one place, online and online-offline alternative hybrid formats have become more widespread. The benefits of these formats, namely the ability to attend without traveling, are being recognized, and online meetings are expected to continue even following the pandemic. On the other hand, the benefits of on-site meetings are being reexamined by both participants and venues, along with simultaneously-held, hybrid-compatible meetings being sought to reduce costs and provide safer on-site meetings.
We are currently accepting holistic solutions to address the above issues facing the MICE industry especially international meeting and conferences.


・Only applications from entities with legal personhood will be accepted. Applicants are not required to be based in or have head offices in Japan. Note that information such as name of each applicant may be disclosed to the public upon announcement of this promotion’s results.
・Joint applications from multiple different legal entities (two businesses, one business and one organization, etc.) are acceptable.
・Multiple applications from the same company or organization are acceptable.
・Each entry may only have one proposed solution. In case of multiple proposed solutions, please submit each solution in separate individual applications. However, solutions that produce added value through integration of multiple services/products, etc. may be submitted on a single application.
・Solutions that are not currently enacted (i.e. ones in planning or development) are acceptable. However, in such cases applicants are asked to include feasibility information based on past data and/or achievements.
・Any submitted solutions that are deemed inapplicable to this survey may be deemed exempt from the below benefits without any notification to the applicant. Note that we will be unable to respond to any inquiries regarding any such judgments.
・Submitted information will be shared with related ministries and agencies as deemed appropriate. Therefore, please refrain from including any information deemed to be highly confidential in your application. In addition, any information submitted will be handled in accordance with the privacy policy of the Secretariat (QUNIE CORPORATION).

How to Apply

Submit your completed application to the Secretariat by email attachment.
(1) Application Form 1
(2) Application Form 2
(3) Any other reference documents for the better understanding your solution
*Any style/quantity acceptable

Email address:
Emails may not be received successfully depending on the message’s size. In the unlikely event of any error in transmission, please contact the Secretariat via email.
Deadline: Friday, November 6th, 2020 (JST) → Friday, December 4th, 2020 (JST)


・The Japan Tourism Agency and/or its affiliated companies may contact you personally regarding the announcement or testing of your solution at meetings, exhibitions, and/or other events.
・Submitted solutions will be reviewed by the Japan Tourism Agency and/or the Secretariat and used as reference material when planning and implementing tourism policies and measures. In addition, any information submitted may be shared with related ministries and/or contractors as needed.


OTEMACHI PLACE EAST TOWER 11F, 2-3-2 Otemachi, Chiyoda-ku, Tokyo 100-8101 Japan
Business Hours: Weekdays 10:00 AM – 6:00 PM
*QUNIE CORPORATION is managing this project by commission of the Japan Tourism Agency.
Inquiries Regarding This Page
【General Enquires】
OHYA Chiaki, IMAMURA Yuma, or MINAKUCHI Kotoyo
International Affairs Division / Meeting and Events romotion Office
Tel: +81-(0)3-5253-8111  Ext.: 27502, 27534, or 20605
Direct: +81-(0)3-5253-8922 / +81-(0)3-5253-8938
Fax: +81-(0)3-5253-8128