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Japan Tourism Agency > About Our Policies > International Tourism > Encouraging Outbound Travel by the Japanese
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Encouraging Outbound Travel by the Japanese

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Last Update : 2010/4/12

We are promoting expansion of bilateral international exchange with the goal of increasing the number of outbound Japanese travelers to 20 million by the year 2010. To achieve this goal, the Japan Association of Travel Agents (JATA) is working to generate and promote demand for overseas travel with the Visit World Campaign, in cooperation with the relevant ministries and agencies, local governments, travel agencies, airlines and overseas national tourism organizations. The JTA also supports this effort.

Significance of Outbound Travel