year | field

Research study on the domestic visit area distribution as well as the visit area choice of foreign tourists visiting Japan （Report No.137）

Summary

　In this survey, �@conducted the actual condition analysis on the distribution of domestic visit areas of foreign tourists visiting Japan and �Afocusing on “the consciousness of tourists” which determine their travel behavior, attempted to grasp the situation of how image will form and the correlation between the area awareness and the number of overnight visitors. �BIn addition, as well as considering the way of desirable promotion etc through case studies, investigated a Japanese image in Southeast Asia expected future rapid growth by using image mapping method.
As the result of the surveys, in order to further their increase to local regions, it was confirmed that it is necessary to change the line of flow of foreign tourists visiting Japan. Additionally, it was found that their awareness and the number of overnight foreign visitors has some certain correlation, besides it was suggested that, in online promotion for attracting further foreign tourists to local regions, creating contents appropriately, disseminating information continuously and implementing PDCA cycle continuously are important.

Keywords

tourism,inbound,foreign tourists visiting Japan,local regions awareness,promotion,SNS,degital marketing, on-line media,image-map

Publication

March 2017

Report