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About the JTA
Japan Tourism Agency > About the JTA
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About the JTA

Welcome to the official website of the Japan Tourism Agency.

The Japan Tourism Agency was inaugurated on October 1, 2008. The Japanese government is currently working to enhance tourism-related measures, towards the ultimate goal of creating a tourism nation. The JTA was newly established as an organization to serve as the hub for these efforts, and drive their deployment.

In addition to carrying out measures to expand international tourism exchange such as the Visit Japan Campaign, the JTA works to prepare a national environment friendly to tourist travel. This includes creating appealing tourist destinations in Japan, upgrading tourism industries to fit traveler needs, promoting training and utilization of talent in the tourism field, encouraging the Japanese people to take vacations, and preparing safety measures for Japanese travelers abroad.

The socioeconomic environment surrounding Japan is a formidable one, shaped by such factors as a significant population decline, aging society and long-term national debt equivalent to 170% of the GDP. 
It is therefore important that we make effective use of our assets, such as human, technological and tourism resources, to ensure a sustainable future. Therefore, building a tourism nation with its capacity to revitalize regional economies, create job opportunities and increase bilateral international understanding, is a key component of Japan in the 21st century, and will only grow in importance as a national strategy.
The Hatoyama government, which came into power in September 2009, has positioned tourism as a major economic growth area. Under the leadership of Minister Seiji Maehara, the Ministry of Land, Infrastructure, Transport and Tourism launched the MLIT Growth Strategy Council in October 2009 to examine concrete measures for the tourism growth strategy. In addition, the Office of Tourism Nation Promotion was launched in December 2009, with Minister Maehara as its head, establishing a unified government structure for pursuing tourism nation-building.
With this series of developments in mind, we will focus on East Asian markets including China. The emphasis will be on actions to promote inbound travel to Japan, with full PDCA cycle to verify the effectiveness of such actions, and on providing support to region-driven efforts to develop tourism destinations. We will continue to create tourism measures that produce results, in keeping with the mission to acheive the growth strategy.