About the JTA
Welcome to the official website of the Japan Tourism Agency.
The Japan Tourism Agency was inaugurated on October 1, 2008. The Japanese government is currently working to enhance tourism-related measures, towards the ultimate goal of creating a tourism nation. The JTA was newly established as an organization to serve as the hub for these efforts, and drive their deployment.
In addition to carrying out measures to expand international tourism exchange such as the Visit Japan Campaign, the JTA works to prepare a national environment friendly to tourist travel. This includes creating appealing tourist destinations in Japan, upgrading tourism industries to fit traveler needs, promoting training and utilization of talent in the tourism field, encouraging the Japanese people to take vacations, and preparing safety measures for Japanese travelers abroad.