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Policy
Japan Tourism Agency > Policy
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Policy

"What does the JTA do?"
  • We support the creation of internationally competitive, attractive tourism destinations.
  • We expand tourism exchange with other nations.
  • We support advances in the tourism industry to meet traveler needs.
  • We promote the human resource development and utilization in the tourism field.
  • We create a tourist-friendly environment through promotion of vacationing and implementation of safety measures for Japanese travelers abroad.
In this section, we will take a look at some of our tourism-related policies.

Creating Tourism Destinations

The JTA supports the creation of internationally competitive, attractive tourism destinations. Here, you will find our policies to accomplish this objective.

International Tourism

The JTA expands tourism exchange with other nations. In this section, you will find information about the international tourism promotion measures we have implemented, such as the Visit Japan Campaign, promotion of MICE hosting and attraction and encouraging outbound travel for Japanese tourists.

Tourism Industry

The JTA supports advances in the tourism industry to meet traveler needs. This section looks at our tourism industry-related efforts.

Human Resource Development and Utilization

The JTA promotes the human resource development and utilization in the tourism field. This section looks at our efforts in the area of tourism industry personnel.

Sports Tourism

Other Activities (Vacation-Related and Other Measures)

The JTA creates a tourist-friendly environment through promotion of vacationing and implementation of safety measures for Japanese travelers abroad. Here, you will find information about these and other measures.

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