6. 3 Promotion of International Understanding through Promotion of International Tourism


   Thus far, Japan's international tourism policy has been centered on acquisition of foreign currencies. In recent years, Japan,s trade surplus has grown and, at the same time, Japan's role in international activities has gained weight. In view of this, formulation of policies that will enhance mutual international understanding through promotion of worldwide communications has become of prime importance.

 


6. 3. 1 International Tourism

   The number of Japanese going abroad has grown every year since 1964. In 1977, it reached some 3,150,000, or about 11.7 times that of a decade ago. Those going abroad on sightseeing tours jumped 23.4 times, and their ratio to the total went up from 42% to 84% during the last ten years. (See Table 10.)
   On the other hand, the number of foreign visitors has also risen. In 1977, it reached 1,030,000, or a 215% increase in ten years. The ratio of those coming to Japan for sightseeing to total foreign visitors remains unchanged from that of a decade ago.

 


6. 3. 2 Japanese Tourism and Problems

   Overseas tourism has become a fad among the Japanese. However, they are often frowned at for their manners while on a tour concerned about this, the Japanese Government has been trying various administrative measures to rectify the tourists attitude so as not to compromise the reputation of the Japanese nation.


6. 3. 3 Promotion of International Cooperation through Tourism

   Japan has joined the World Tourism Organization (WTO) for the purpose of playing her due part in international cooperation in the field of tourism and helping promote her tourism policies. Japan has been pushing forward technical and financial cooperation in the knowledge that international tourism is a useful and important way for developing countries to acquire foreign currencies.



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