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"Tabi Fair '96," a travel fair providing general information on ' Japanese
domestic tourism, was held from April 10 to 14 at Makuhari Messe in Chiba Prefecture.
The Fair's primary purpose is to promote demand for Japanese domestic tourism
when domestic travelers are decreasing caused by the increasd cost and the strong
yen, resulting in a "hollowing out of domestic travel" for the Japanese travel
industry.
Japan's travel-related organizations and the local people are thus singularly
united in their effort to revive domestic travel in Japan.
At the site, the 155 exhibitions introduced new, stimulating travel products,
and provided travel information, literature and specialty products of each region.
Besides information booths, a Travel Mart was held and the travel buyers invited
from worldwide and Japanese sellers exchanged information and had business talks.
In addition, various local, traditional performances were staged during the
fair and attracted many visitors. The fair drew 220,000 visitors, 20,000 more
than that was expected, and was a great success.(Picture)
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