Ministry of Land, Infrastructure, Transport and Tourism (MLIT)

 This campaign aims to recover demand for tourism in Tohoku, and to build model towns as future destinations. For these purposes, the project is organizing a virtual tourism expo called ”Destination Tohoku” by regarding the whole Tohoku area as the expo venue. The project coordinates recovery efforts in each area with the private sector, and disseminates integrated information on Tohoku as a travel destination.

 ・Pre-implementation at the end of January 2012. Formal implementation in March.
・Until March 2013

 To implement emergency measures such as tourism promotion in disaster-affected areas and the prevention of harmful rumors from spreading in the major tourism markets abroad, so that the significant decline in demand from foreign travelers to the Tohoku and North Kanto area will be immediately reversed. The project has already waived visa fees for tourists visiting the three disaster-affected prefectures (for five years beginning last November).

 From April 2012 to March 2013

 To encourage agencies who are under the jurisdiction of MLIT to organize meetings and conferences in the Tohoku and North Kanto area. (For example, meeting/conference programs that include visiting the area.)

 From the 4th week of March 2012 to the 4th week of March 2013

 To promote and introduce on the MLIT official website, CSR programs of the tourism and transport industries that are carried out to support the recovery and reconstruction of the Tohoku and North Kanto area.

From the 4th week of March 2012 to the 4th week of March 2013

　This project aims to encourage mothers and children to share travel experiences so that their bond will be strengthened and a strong desire for a  brighter future for Japan will be nurtured in children. For this purpose, JTA created a plan and promoted it to the private sector on September 1, 2011.
　The public-private project called the “Traveling Mothers” campaign was inaugurated by an executive committee organized by participating companies under the motto of “Let’s travel, mothers and children.” (JTA participates in the campaign as a sponsor, and offers coordination and advisory support.)
　The committee started the promotion of the movement in Niigata, and currently plans to hold touring events in the six disaster-affected prefectures (Aomori, Iwate, Miyagi, Akita, Yamagata, and Fukushima) with their own cooperation in order to stimulate travel demands in the area.

Pre-implementation at the first of January 2012.
Formal implementation at the end of March.

　Snow sports such as skiing and snowboarding are not as popular with the old as they are with the young. Therefore, the industry and the local community face the same challenge of attracting more young people and beginners, as well as of motivating them to continue enjoying the sport as they grow older.
　Snow Magic 19 was begun as a public-private campaign with local communities and private businesses, and cooperated with Japan Research Center in order to attract more young people to ski resorts and stimulate the snow sports industry.  (JTA participates in the campaign as a sponsor, and supports it through coordination works, advices, and promotion activities.)
　The campaign cooperated with 93 ski resorts all over Japan to provide free lift tickets for young skiers who are 19 years old in FY2011 (born from April 2, 1992 to April 1, 1993). 19-year-olds were found to be the most important segment in the skiing industry, and this motivates them to visit ski resorts, attracts more customers, and stimulates the industry in the medium- to long-term.
　(Fukushima 19: A campaign organized by the Ski Resort Fukushima Creation Conference in order to provide free lift tickets for 19-year-old skiers and welcome them with the warm hospitality of Fukushima cooperated with 20 ski resorts in the prefecture.)

 During the opening periods of ski resorts that participate in the project

 The 3rd National Council of Minato Oasis in 2011 (Organizer: Waterfront Development Association) decided to hold the next council at the Onahama Port, Iwaki City.

 Autumn of 2012