Tourism Nation Promotion Basic Plan
Last Update : 2026/11/10
This page provides an overview of the Tourism Nation Promotion Basic Plan, which was approved by the Cabinet on March 27, 2026, pursuant to the Tourism Nation Promotion Basic Law.
In accordance with the provisions of the Tourism Nation Promotion Basic Law, which came into effect in January 2007, a new Tourism Nation Promotion Basic Plan was approved by the Cabinet on March 27, 2026, as the fundamental national plan for realizing a tourism nation.
Based on the recognition that tourism is a strategic industry that drives the development of regional economies and the Japanese economy as a whole, the Plan promotes tourism policies aimed at ensuring that Japan’s attractiveness and vitality are sustainably developed for future generations. To this end, it sets forth the following policy directions: sustainable development of tourism; expansion of tourism consumption; promotion of visitor dispersal to regional areas; strengthening the integration of tourism, transportation, and urban development policies; and the utilization and full-scale deployment of new technologies.
The Government of Japan will steadily implement this Plan in order to foster the sustainable development of tourism as a strategic industry of the nation.
1. Basic Policy
(2) Promoting domestic and outbound tourism
(3) Building resilient Tourism Destinations and Tourism Industry
2. Targets by 2030
While retaining the 2030 targets of 60 million international visitors to Japan and 15 trillion yen in tourism consumption by international visitors, the Plan sets new targets for the number of repeat international visitors with a high propensity to visit regional areas and for the the number of international visitors staying overnight in those areas, with a view to further promoting travel to regional areas.
The Plan also sets new targets relating to the prevention and curb of overtourism and the development of the tourism industry.
3. Planning Period
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