The government and the private sector are working together to promote the Visit Japan Campaign, which publicizes Japan’s tourism appeals abroad as well as develops and supports tours to Japan with the goal of attracting 10 million overseas visitors to Japan in 2010. Furthermore, the JTA is channeling its energies toward attracting and hosting international conferences in Japan.
Welcome to the official website of the Japan Tourism Agency.
The Japan Tourism Agency was inaugurated on October 1, 2008. The Japanese government is currently working to enhance tourism-related measures, towards the ultimate goal of creating a tourism nation. The JTA was newly established as an organization to serve as the hub for these efforts, and drive their deployment.
In addition to carrying out measures to expand international tourism exchange such as the Visit Japan Campaign, the JTA works to prepare a national environment friendly to tourist travel. This includes creating appealing tourist destinations in Japan, upgrading tourism industries to fit traveler needs, promoting training and utilization of talent in the tourism field, encouraging the Japanese people to take vacations, and preparing safety measures for Japanese travelers abroad.
We are working to expand bilateral international exchange with the objective of reaching the 20 million mark for outbound Japanese tourists in 2010.
In pursuit of this goal, the Japan Association of Travel Agents (JATA) is holding the Visit World Campaign to inspire and promote demand for overseas travel, in cooperation with relevant ministries and agencies, local governments, travel agents, airlines and overseas national tourism boards. The Japan Tourism Agency supports this endeavor.
